New head of marketing joins CIH

Added: 7th October 2021

CIH, part of Euronics, Europe’s largest electrical buying organisation, has appointed Paul Goldsmith to the position of head of marketing, with immediate effect. 

Mr Goldsmith has considerable retail marketing and brand experience from his time at Walmart Canada, where he worked for nearly five years as senior director of marketing and design services. Here, he led a team of professionals, implementing marketing and brand strategy to achieve the organisation’s many goals. 

Prior to Walmart, Mr Goldsmith held the post of marketing director – corporate brands at Shoppers Drug Mart, the Canadian retail pharmacy chain, and he also brings to CIH creative agency experience gained from several ad agencies in Dubai. He holds an MBA from the University of Leicester and has acted as an independent retail marketing consultant in the UK since November 2020.    

“We are delighted to welcome Paul to CIH as head of marketing,” said CIH chairman, Steve Scogings. “His extensive marketing and brand experience with globally recognised retailers will be invaluable in supporting CIH and its members to grow in the months and years ahead. 

“In his time at Walmart, Paul was renowned as an innovator who made things happen. He has a great track record in brand strategy and its implementation across e-commerce, social media, PR, and multi-channel digital advertising. Paul is just the person we need to take CIH marketing and our members forward to the next level.”

Added Mr Goldsmith: “The opportunity at CIH is a unique and exciting one. Unlike the vast majority of high street names, Euronics retailers are the heart and soul of many local communities across the UK and Ireland. 

“Their humanity, high levels of service and connections into these communities has helped sustain many individuals, families and businesses during these past 18 months. We are committed to helping our high streets build back better and I’m looking forward to working with the CIH leadership team, my colleagues and our members to tell our story, build our brand reputation and support our local communities.” 

In other CIH news, the organisation has announced the opening of a new 125,000 sq. ft warehouse in Tankersley, South Yorkshire to facilitate product range growth and provide better stock availability for its members.

The brand new, state-of-the-art facility is owned by CIH and has been completely fitted out in readiness for the start of operations from Monday October 18. It will replace the company’s smaller rented distribution facility for Northern members, which was in Preston, Lancashire. 

The investment signals a move to an even 50:50 distribution arrangement, with the North now served by the new Tankersley warehouse, while members in the South continue to be supplied by the existing Andover facility at the CIH head office. This will make the stockholding and delivery process more efficient and reliable for CIH members, wherever they are in the country.

As a result of the new warehouse investment in Tankersley, CIH has also appointed a new delivery partner, DX, who will serve Northern members and take over from the current provider, Panther. 

This change will ensure that CIH can streamline delivery patterns and ensure the highest standards of cost-efficient service to its members going forwards, said the company.