Jim McEwan, chief commercial officer for Haier, has taken responsibility for the Hoover and Candy brands.
Mr McEwan joined Haier in December 2019, following 20 years in the appliance industry, predominantly in commercial and product development.
With just under two years at Haier under his belt, he will apply his knowledge and expertise to Hoover and Candy.
His remit is to expand all brands within the UK and Ireland markets and continue to deliver value to both trade partners and consumers.
Speaking about his appointment, Mr McEwan said: “As the world’s number one major appliance brand for 12 consecutive years, the company is well placed to play a major role in the electrical appliance industry.
“Thanks to our Rendanheyi [“human value comes first”] model and commitment to have ‘zero distance’ to our customers we can, through our diverse portfolio of smart and connected appliances, deliver products that will make a real difference to customers’ lives.
“The Haier, Hoover and Candy brands each have very distinctive propositions and operate in different segments of the market, so we are therefore well placed to facilitate and deliver further success.”
He added: “Even though it’s been a year full of both challenges and opportunities, business has been surprisingly good and we’ve posted record sales in many areas. This is definitely something we’re looking to build upon going forward.”