AMDEA encourages consumers to register their appliances

17th January 2022

More News

Bira calls for urgent action following ONS crime figures

Read More

Haier Europe appoints new chief business officer

Read More

New MD for Smeg UK

Read More

During this year’s Register My Appliance Week (January 17- 21) manufacturers, fire services and safety campaigners will be urging the public to register their home appliances.

To promote the initiative, trade association AMDEA (the Association of Manufacturers of Domestic Appliances) has unveiled a ‘pop art’-themed campaign that will highlight a serious message, as householders are asked if their appliance manufacturer would know which machines they have in their homes if a fault came to light with their model.

According to recent research, the answer is ‘no’ for some 100 million appliances, said AMDEA. But this could all be remedied by people taking a few minutes to register appliances.

While the recent increase in online purchasing (reportedly soaring as high as 70 per cent) and the advent of smart appliances will all help to improve traceability, according to government estimates, we are now running more than 212 million essential appliances to cook, wash clothes and dishes, clean floors and store our food.  

Yet official research also found that 49 per cent of us have never registered a product, potentially leaving some 100 million large and mid-sized older machines untraceable.

As we all aim to keep our appliances running efficiently for many years, maintenance and registration of machines becomes increasingly important, whether we found the appliances in our homes when we moved in, inherited them from family or simply installed and forgot about them. 

But registration can be done easily - even in these circumstances - because the process can be completed at registermyappliance.org.uk without a receipt or knowing exactly when the appliance was first bought.

Register My Appliance is a web portal developed by AMDEA to improve ownership data by making it quicker and easier for householders to register old and new appliances. 

Offering access to over 60 of the nation’s leading brands, the vast majority of manufacturers on the site welcome registration of products up to 12 years old or even older.  

Handy tips guide the user through how to find the important model details, meaning all the user needs to supply is their name and address. This data then goes directly to the manufacturer for use exclusively in case of a recall.

A recent AMDEA survey of appliance users nationwide, in both rental and owned properties, revealed that the vast majority (83 per cent) of respondents did not know or did not think they could register an older appliance that they had not purchased themselves.  

The predominant reasons for not believing this possible were not knowing the dates of purchase (59 per cent) or not having the receipts (48 per cent) – neither of which applies to registration as a safety precaution.

AMDEA chief executive, Paul Hide, said: “The world has become a more ‘connected’ place, with advances in smart appliance technology adding high-tech convenience to our lives. But, as we sit back and enjoy this new technology, we shouldn’t forget that - when it comes to safety repairs - any connectivity with manufacturers is only guaranteed when you take a few minutes to register.

“You can do this easily on AMDEA’s registration portal. And registering older appliances is particularly key because it ensures you’ll never miss out on any important safety dialogue with the manufacturer.”

To increase safety and the life of appliances the Register My Appliance portal also offers:

A listing of appliance safety repairs and recalls

Hints and tips on household safety

Recommendations for appliance care 

For more information, visit the Register My Appliance website HERE.


Stay up to date with Alert Magazine for the latest news across the industry.

Free and exclusive to Retra Members!

Read Alert
Spring 2024

Spring 2024
issue out now!

Also available online!

Download Now