retra is the UK’s leading trade association for independent electrical retailers and servicing organisations.


retra retailers pride themselves in providing quality customer service. If you value good service and the peace of mind it brings, our “find a retailer“ will help you find your local independent retra retailer.


You can use the form below to search for a retra retailer in your area. Search by post code, town or county.

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Latest News

New faces at the helm as retra appoints new CEO

Back in December 2012, we announced that Bryan Lovewell would be retiring after 7 years as CEO of

retra. Since then we have been recruiting for a replacement and following a rigorous recruitment

process, we can announce that a new CEO has been appointment.

Howard Saycell, Deputy CEO of retra, has been appointed as the new CEO of retra & retracare and

will officially take over the helm from Bryan on 1st June 2015.

Howard comes to the role with over 30 years Industry experience and knowledge and will be a

significant asset to retra in the years to come. He has worked within retra for 3 years and in this

time, he has managed the legal helpline as well as playing an active role in the management of many

of retra’s events and activities.

Prior to joining retra in 2012, Howard had gained an impressive 28 years worth of experience

working for Sony. Since 2006, Howard has also been involved with TRIC (Television and Radio

Industries Club) and remains an active committee member.

Howard’s wealth of Industry experience will be of great value to retra and we look forward to

exciting times ahead.

With Howard’s promotion, this has left the role of Deputy CEO vacant and we are pleased to reveal

that this is a double announcement. Matt Sheldrake, General Manager of retracare has been

promoted to Deputy CEO of retra and retracare.

Matt’s name may be relatively new within the Industry however his achievements speak for

themselves. Matt joined retra in May 2013 and in a whirlwind 18 months has transformed the

warranty business, retracare. Matt has been instrumental in the launch of the new retracare

warranty scheme as well as various other initiatives including securing new business opportunities

and partnership ventures. Matt’s proactive attitude and vision for the future will provide much

needed forward thinking for retra in this new digital era and tough industry environment.

For further retra news or for information on how to become a retra member, please see our

website, or email us at

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AMDEA launches new‘Register my appliance’website for a safer home

Only 36% of consumers register all of their large domestic appliances –

Leaving thousands off the radar if a recall is required


New research published today (15 January 2015) reveals just over a third of British purchasers currently register all of their appliances with the manufacturer, leaving many thousands of owners virtually untraceable if a safety repair is required.

To combat this, the Association of Manufacturers of Domestic Appliances (AMDEA) is today launchinganew web portal( to make it quicker and easier for the public to register all of their appliances.

According to theYouGov survey[i] for AMDEA,just over a third (36%) of purchasers of large domestic appliances make a point of always registering them with the manufacturer, with 41% of those that don’t, saying they didn’t think it was necessary.  Yet nearly three quarters of adults (73%) went on to say thatthey would be likely to registerwhen bearing in mind the manufacturer might need to contact them if a safety repair becomes necessary.


AMDEA members have pledged that this is purely a safety initiative and the information captured will only be used if required for safety notices.They are also committed to helping consumers understand why registering is a sensible safety measure.


Douglas Herbison Chief Executive, AMDEA says, “Domestic appliances have never been safer, but we have over 100 million[ii]large appliances in use in our homes and we keep them running for ten or many more years. The incidence of safety actions is verylow(between6 -10 recalls a year[iii])but, unlike cars, if manufacturers need to make a free safety adjustment they have no way of tracing the majority of affected models. ‘Register my appliance’ aims to help our industry to act swiftly, to contact owners, if a fault is discovered in a particular batch of products.”


The site also provides advice on correct maintenance, safe usage and installation, product standards and testing, guarantees and warranties, consumer rights, a product recall listing and the AMDEA Code of Practice on Product Safety.



Further key findings of the YouGov survey include:

  • Over half of purchasers only register appliances sporadically: sometimes (35%) rarely (15%) or never (9%).
  • The majority (57%) of British adults think appliances are safer than they were a decade ago, 28% about the same and only 5% considered them less safe.
  • For 75% of those who have already registered, the main reason for registering is to activate the guarantee.
  • Less than quarter (24%) of those who have registered said being informed of safety repairs was a motivation for registering with the manufacturer.


[i]All figures, unless otherwise stated, are from YouGov Plc.  Total sample size was 2158 GB adults. Fieldwork was undertaken between 19th – 22nd December 2014.  The survey was carried out online. The figures have been weighted and are representative of all GB adults (aged 18+).


[ii] ONS, Family Spending 2012, Table A48




AMDEA the UK trade association for manufacturers of large and small domestic appliances; representing over 85% of the domestic appliance industry and nearly 90% of white goods brands.  Members’ products include most of the UK’s top selling brands of major white goods, other large and small kitchen appliances, heating, water heating, floor care, waste disposal and ventilation equipment.


Contacts for further details, interviews and comment


AMDEA Press Office, Dee Fernandes or Charlotte Aldridge,Tel: 020 7722 9034; 07887648434 ,



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Calendar of Events

Scottish Golf Day

Scottish Golf Day

Date: 4 June 2015

Venue: Crieff Golf Club


English / Welsh Golf Day

Date: 1st July 2015

Venue: Hinckley Golf Club


National Golf Day

Date: 14 July 2015

Venue: Woburn

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Retra Annual Golf Day- 14 July 2015

Do you have what it takes to be this year’s Golf Day Champion????!!! Take a team of 4 to the retra Annual Golf Day this year and challenge last years winners- retracare!


The annual Golf Day will return to Woburn Golf Club on 14 July 2015.


Don’t miss this fantastic networking opportunity! Rates have been reduced for this year £750 for a team of 4.


With fantastic prizes, an array of different titles to be won, dinner and a charity raffle, there is plenty to be excited about!



Woburn Golf Club Terms & Conditions


Please return your booking form to

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Product Recall Information
For further information regarding Product Recalls of Electrical Appliances from the Electricity Safety First, please link onto the information page on left: