Only 36% of consumers register all of their large domestic appliances –
Leaving thousands off the radar if a recall is required
New research published today (15 January 2015) reveals just over a third of British purchasers currently register all of their appliances with the manufacturer, leaving many thousands of owners virtually untraceable if a safety repair is required.
To combat this, the Association of Manufacturers of Domestic Appliances (AMDEA) is today launchinganew web portal(www.registermyappliance.org.uk)designed to make it quicker and easier for the public to register all of their appliances.
According to theYouGov survey[i] for AMDEA,just over a third (36%) of purchasers of large domestic appliances make a point of always registering them with the manufacturer, with 41% of those that don’t, saying they didn’t think it was necessary. Yet nearly three quarters of adults (73%) went on to say thatthey would be likely to registerwhen bearing in mind the manufacturer might need to contact them if a safety repair becomes necessary.
AMDEA members have pledged that this is purely a safety initiative and the information captured will only be used if required for safety notices.They are also committed to helping consumers understand why registering is a sensible safety measure.
Douglas Herbison Chief Executive, AMDEA says, “Domestic appliances have never been safer, but we have over 100 million[ii]large appliances in use in our homes and we keep them running for ten or many more years. The incidence of safety actions is verylow(between6 -10 recalls a year[iii])but, unlike cars, if manufacturers need to make a free safety adjustment they have no way of tracing the majority of affected models. ‘Register my appliance’ aims to help our industry to act swiftly, to contact owners, if a fault is discovered in a particular batch of products.”
The site also provides advice on correct maintenance, safe usage and installation, product standards and testing, guarantees and warranties, consumer rights, a product recall listing and the AMDEA Code of Practice on Product Safety.
Further key findings of the YouGov survey include:
- Over half of purchasers only register appliances sporadically: sometimes (35%) rarely (15%) or never (9%).
- The majority (57%) of British adults think appliances are safer than they were a decade ago, 28% about the same and only 5% considered them less safe.
- For 75% of those who have already registered, the main reason for registering is to activate the guarantee.
- Less than quarter (24%) of those who have registered said being informed of safety repairs was a motivation for registering with the manufacturer.
[i]All figures, unless otherwise stated, are from YouGov Plc. Total sample size was 2158 GB adults. Fieldwork was undertaken between 19th – 22nd December 2014. The survey was carried out online. The figures have been weighted and are representative of all GB adults (aged 18+).
[ii] ONS, Family Spending 2012, Table A48
AMDEA http://www.amdea.org.ukis the UK trade association for manufacturers of large and small domestic appliances; representing over 85% of the domestic appliance industry and nearly 90% of white goods brands. Members’ products include most of the UK’s top selling brands of major white goods, other large and small kitchen appliances, heating, water heating, floor care, waste disposal and ventilation equipment.
Contacts for further details, interviews and comment
|AMDEA Press Office, Dee Fernandes or Charlotte Aldridge,Tel: 020 7722 9034; 07887648434||,|