Top US soundbar brand Vizio makes UK debut

Added: 7th July 2019

The number one soundbar brand in America has launched in the UK and Europe.

California-based AV manufacturer Vizio, which also claims to be the second biggest player in the TV market in the US, unveiled its premium 36in 5.1.2 SB36512-F6 soundbar system with Dolby Atmos at an exclusive media event at Dolby’s London HQ.

Available from Vizio’s UK and European distribution partner, Exertis, the soundbar system retails for £599.99. More products will be available in the UK at a later date.

Vizio said it currently has no plans to enter the UK TV market.

The company, which was founded in 2002, is planning to sell the soundbar system through a number of retail channels, including online and specialist dealers. It said it is working with Exertis to decide the best routes to market.

Vizio, which describes itself as a “challenger brand”, aims to provide consumers with innovative technology that is aggressively priced.

The 5.1.2 soundbar features two Dolby Atmos-enabled speakers that reflect sound off the ceiling. This is said to allow users to hear a range of subtle sounds that are often missed with conventional audio set-ups. There is also a wireless subwoofer to produce powerful bass.

The 5.1.2 configuration includes rear satellite speakers for a true surround sound experience, and two discrete upward-firing speakers in the soundbar to wrap the entire room with sound.

With Chromecast built-in, users can stream music from any Chromecast-enabled audio app by tapping the Cast button, and by downloading the free Vizio SmartCast Mobile app, users can transform any mobile device into a powerful touchscreen remote.

Said Bill Baxter, chief technology officer at Vizio: “Audio needs vary from home to home, which is why Vizio has created a variety of soundbar configurations in our collection.

“This next iteration of audio solutions, the first to become available in the UK, further reinforces Vizio’s dedication to delivering high-performing, intuitive products at the incredible value for which we’re known.”

He added: “From versatile soundbars designed to improve audio quality in smaller rooms, to premium models featuring Dolby Atmos that are designed to deliver immersive, multi-dimensional sound at a great value, we’re providing consumers with even more audio options to complement a variety of home entertainment spaces and budgets.”