Dealers and Installers get Hands-on with Top Tech at AWE Expo

Added: 25th October 2019

Immersive 4K home cinema, the latest 8K TV tech, home control and networking, and multi-room audio were just some of the highlights of this year’s AWE Expo. 

Electrical retailers, technology integrators, electricians, and press attended the event, which took place in October (15-16) at the distributor’s headquarters in Epsom, Surrey.

There was an impressive line-up of products and technologies on display in AWE’s Show Apartment, which had been upgraded ahead of the Expo.

Product experts from AWE and manufacturers’ representatives were also on hand to talk visitors through what was being demonstrated in each room of the apartment.

One of the highlights was the eight-seater Reference Cinema Room, which had been reconstructed to feature a 4m wide ALR Euroscreen and Sony’s flagship VPL-VW5000 4K laser projector, as well as the brand’s VPL-VW870 more compact-size model. 

Thanks to URC’s control system, switching between the projectors, screen ratios and lens memory setting is totally seamless.

The smaller Performance Cinema Room had also been upgraded, so visitors could experience an IMAX Enhanced demonstration, thanks to a 4K Sony VPL-VW570 projector with a Euroscreen 113in acoustically-transparent, fixed-frame screen.

In the updated Gallery areas of the Show Apartment, there were new 4K and 8K TVs, including 4K OLED models from Sony, LG and Panasonic, as well as 4K QLED from Samsung, and 8K models by LG (75in 75SM9900PLA), Sony (85in KD85ZG9BU), and Samsung (65in QE65Q950). 

TV stands and mounts brand, Sanus, demonstrated its new brackets and 19in AV rack cabinet solutions. The Sanus Black Series is a dedicated range of large-screen TV mounts for integrators.

Speaking to Alert, AWE’s managing director, Stuart Tickle, said: “The reason we created the Show Apartment is the reason we have the AWE Expo – as a business, although we ultimately sell boxes to make money, our industry actually sells experiences that excite people and provide benefits to families in their homes. 

“The run-up to AWE Expo was pretty intensive because of the scale of the event – with some people working weekends and late nights. But you can see how much technology is in every area. The Show Apartment evolves every year and truly sets us apart. 

“If we’re asking integrators, retailers, and electricians to spend a day with us, we recognise that they’re giving up a day’s income, so we always ensure that there’s plenty of new kit for people to see and briefing sessions to engage with.”