UK appliance brand Stoves has unveiled a new range cooker collection – Precision Deluxe.
Manufactured at the company’s facility in Prescot, Merseyside, the premium line-up includes 24 products across four fuel options, three different sizes and two colour choices and has several innovative features, including newly designed Umbra glass doors.
Umbra glass, taken from the Latin word for shadow, appears black with very little transparency until the oven lights are on. Stoves said the glass delivers a sleek and seamless aesthetic when the appliance is not in use and clear visibility of the oven contents while being operated.
The collection includes 90cm, 100cm and 110cm models and the choice of dual fuel, gas, induction and gas-through-glass.
Its ultra-modern aesthetic is said to offers consumers an alternative to the bestselling Stoves Richmond and Sterling collections.
Handles and control knobs across all models feature a bold angled cut with machined forms, milled details and spun faces to create a precision engineered look and feel.
The 90cm models boast a 79-litre capacity Quad oven with Proflex cavity splitter, enabling users to convert it into two separate Equiflow fan ovens, giving the option to use the range cooker as three or even four separate ovens.
A Zeus Bluetooth
connected timer allows the oven
timer to be controlled by smartphone or tablet using a Bluetooth connection. It
can be operated by either an iOS or Android app, which is free to download.
All range cookers within the Precision Deluxe collection are available in black or stainless steel and a range of hoods and splashbacks are available to complement the collection.
Speaking to Alert, Mark Davison, managing director of Glen Dimplex Home Appliances (GDHA), which owns the Stoves brand, said the new range forms part of the company’s strategy to be number one in range cookers, taking the top spot from its competitor, Rangemaster.
“We are moving in the right direction – we still would like to be number one in range cooking and that’s where most of our focus is, but the reality is that even the range [cooker] market is challenging – it’s down 3% in volume.”
He added: “Range cooking tends to be in the more affluent sector of the housing market, which is now being affected. Despite that, we are making progress – we’re beginning to grow our share. At this stage, we’re reasonably happy with where we are and the momentum that’s building.”
Said Mr Davison: “We launched a Stoves range in autumn last year, which is helping things move in the right direction, and we’re broadening our UK distribution and growing our presence in key channels, like kitchens and independents.”
See a full interview with GDHA managing director Mark Davison in the autumn issue of Alert magazine.