Loewe partners with Mimi Hearing Technologies

Added: 2nd November 2018

TV manufacturer Loewe wants to change stereotypes of standalone TVs offering poor audio through a new partnership.

The free service from the German company has been created in partnership with sound personalisation specialists Mimi Hearing Technologies to improve TV sound.

Mimi’s technology, ‘Defined’ sound software, works to specifically tailor a TVs audio performance to individual tastes and needs – including age. This is done via algorithms which form a profile for the user based on data from over a million anonymous Mimi Hearing Test results and analyse audio content in real time and adjust it to individual hearing sensitivity in accordance with age.

Previously just available on headphones, this is the first time ever this has come to TV speakers.

Mimi said that for the optimal listening experience when watching TV, the volume of individual frequencies in the sound must be adapted to an individual’s listening capabilities, but if it’s not your bag, TV owners can simply set their own settings or turn it off completely if they prefer.

The technology is available on Loewe TVs including the Bild 3 and above via its latest software upgrade.