Leisure is strengthening its moves to position its range cookers as “the perfect partner for creative cooks” with a new campaign in association with Dan Doherty, chef and owner of refurbished Marylebone pub The Royal Oak.
The respected chef is creating a series of Bonfire Night recipes, videos and social content “to engage foodies with the versatility of cooking on a Leisure range cooker,” particularly on Bonfire Night, which, Leisure said, “is fast becoming a major feasting occasion for people to get together, have fun and enjoy quality food.”
Leisure marketing manager Gino Grossi said: “We’re really excited to be working with Dan again. His profile has grown considerably since we first partnered with him three years ago, and he continues to encapsulate the Leisure brand through his creative and fun approach to cooking.
“Through our new campaign we intend to highlight Dan’s passion for cooking. As he already has a Leisure range cooker in his own kitchen, he’s the perfect person to demonstrate the flexibility they offer for everyday cooking as well as bigger social feasts like Bonfire Night.”
Dan Doherty added: “I enjoy what is a really collaborative partnership with Leisure. They allow me to be creative in my ideas whilst always ensuring that what we come up with is accessible for the audience cooking at home. I love the social side of cooking – hosting friends and family, and can’t wait to share what we’ve created.”