Whirlpool urges owners of affected tumble dryers to come forward

Added: 13th September 2019

Whirlpool has issued an urgent appeal for consumers to contact them if their tumble dryers have not yet been replaced or modified under its product recall programme.

Earlier this summer, the manufacturer launched a full recall of half a million tumble dryers which were at risk of catching fire. 

Since then 65,000 owners with affected appliances have come forward. However, Whirlpool said more affected products could still be in people’s homes and it is crucial that owners make contact as a matter of urgency so their units can be replaced or modified.

The safety initiative began in 2015 and includes a £1 million advertising campaign to raise consumer awareness. In total, the campaign has resolved the safety issue for more than 1.7 million people – around half the affected dryers that were in the market when the programme started.

This is up to five times the average success rate for a product recall in the UK.

The safety notice relates to certain models of Hotpoint, Indesit, Creda, Swan and Proline dryers built between 2004 and 2015. More than five million affected products were sold in the UK.

“We’re hugely grateful to everyone who has come forward so far, but if there are people still out there with affected dryers, please contact us immediately,” said Jeff Noel, vice president of Whirlpool (pictured).

“Nothing matters more to us than people’s safety, so it’s absolutely vital that we can identify where these affected dryers are and resolve the issue. We can assure consumers that we are doing everything we can, and that we can quickly provide a remedy as soon as they get in touch.”

Under the recall, consumers have a choice of remedy options. These include: a free replacement dryer; a free in-home modification; or a refund based on the age of their appliance. Owners can also choose to upgrade their affected dryer to a superior model for a fraction of the retail price. 

On average, it takes just seven days for consumers to receive a resolution from the moment they have chosen their preferred remedy option, said Whirlpool.

The manufacturer is also urging all those consumers who have registered with the campaign but not yet chosen their remedy option to make contact, so it can complete the recall process.

Since the summer, Whirlpool has been running a fresh advertising campaign to publicise the recall. This includes full-page notices in Britain’s most-read national newspapers and magazines, and hundreds of adverts in regional and national online, radio, and print media, with a collective circulation of over 100 million.

Consumers should call or visit https://dryerrecall.whirlpool.co.uk/  to check if their dryer is affected. Whirlpool’s call centre is open seven days a week.

Owners whose dryers have already been replaced or modified by Whirlpool need take no further action.