Smeg Upgrades Training Facility at UK HQ

Added: 1st September 2019

Appliance brand Smeg has upgraded its training facility at its UK head office in Abingdon, Oxfordshire.

Located on the ground floor of the building, the space includes a ‘living kitchen’ training school and a conference area for 60 people. 

Trade customers are invited to take part in hands-on training sessions with more than 300 appliances that are live and operational.

The latest products added to the line-up include the SmegConnect connected offering, which has recently been expanded with the addition of new ovens, as well as the innovative Vitality system, which includes blast chillers, steam ovens and vacuum drawers.

Smeg claims to have one of the biggest training teams in the industry –it is headed up by training manager, Clare Edwards.

Its interactive, bespoke one-day and two-day Inspire training courses for independent retailers are designed to equip sales staff with product knowledge and everything they need to confidently and effectively sell and up-sell Smeg products. 

The recently upgraded facility is designed to work alongside Smeg’s field-based training and the theatre at its flagship store in central London.

Said a spokesman for the company: “Thanks to the investments made by Smeg, Clare and her team of home economists and product trainers can provide a completely fluid training experience in the new facility, developing the knowledge and training delivered in-store. 

“Smeg has one of the biggest training teams in the industry to serve, deliver and support customers throughout their Smeg journey, to develop a strong understanding of the appliances and their technical features, and, of course, have some fun along the way.”


For more information on Smeg’s training and support packages, retailers can contact their regional sales or training manager, or email kgoddard@smeguk.com .