TV presenter Nick Knowles, the star of BBC’s DIY SOS, fronted Euronics’s The Difference winter campaign, which featured extensively across the nation’s TV screens, in national newspapers, on radio, online and all over social media during the Christmas and New Year periods.
“We were delighted with our winter campaign that reached an audience of millions over the past few weeks,” commented Stuart Cook, chief executive of CIH, part of the Euronics buying group.
“In the campaign, we spelt out the reasons why a Euronics retailer is special – our independence, our know-how, our local heritage on the high street and our buying power and how that all comes together to bring significant benefits to the UK consumer.
“Nick Knowles embodies that same community spirit that’s in the DNA of a Euronics retailer. He’s an authentic and trusted personality who shares many of our values, and was the perfect choice as the face and voice of this campaign.”
Devised by award-winning advertising agency, Wordley Creative, Euronics: The Difference was shot entirely on location at multiple Euronics stores.
The campaign connected the customer with the local service and family values provided by Euronics agents and explained why choosing a Euronics retailer will get customers the brands they love, with the service they expect at the prices they want.