CIH, which is part of Euronics, Europe’s largest electrical buying organisation, has reported that post-COVID lockdown sales for its members are significantly ahead of the same period last year.
“Our members have emerged from lockdown in really good shape,” said CIH’s chief executive, Stuart Cook. “Moving into June, sales were up 25 per cent on the same month in 2019, July was up 69 per cent, August was up 50 per cent, and September was also up by 66 per cent.”
He added: “Local retail is performing well, with customers valuing the depth of local support, service and expertise that our members can provide. Our experience tells us that it’s not just about online only – far from it. The local store has a huge role to play in helping customers find the right electrical goods, then, get them delivered and installed safely and professionally into their home.”
During lockdown, 90 per cent of CIH members remained open, continuing to trade behind closed doors with doorstep deliveries until installations were permitted again.
Richard Putland, operations director at Sheffield-based CIH and Retra member, Williams Electrical, said: “We carried on serving our community during lockdown through online and telephone sales, with just two members of staff holding the fort. We were so fortunate to have Euronics backing us up, with stock availability and regular deliveries, plus lots of help and advice when it came time to reopen.
“Since June 15, we have been incredibly busy and are seeing lots of new faces coming into the store. We’ve definitely noticed a shift towards supporting local stores and lots of customers have mentioned how glad they are that we are always around to help.”
He added: “Williams Electrical has been a part of this community for 115 years and we couldn't have done that without the support of our loyal customers, as well as CIH and Euronics. Being a Euronics member gives us the confidence to invest in our business for the future.”
CIH supported its members to get up and running as quickly and safely as possible after the lockdown with regular deliveries an important part of the service. Members have also been supplied with PPE equipment together with the practical information, advice and additional services that they need to get operational and COVID-19- secure for the benefit of their customers and to protect the health and welfare of their own employees.