German appliance giant BSH is confident that Brexit will not have a major impact on its UK business, as it is well prepared to deal with the outcome.
Speaking to Alert at this year’s IFA trade show in Berlin, Germany (September 6-11), BSH chief markets officer, Matthias Ginthum (pictured) said: “We have been discussing the topic of Brexit for nearly three years – all of the players in the industry and in retail have adapted to it.
“I believe that Andreas Meier [CEO of BSH UK and Ireland] and his team have done a great job preparing the company for a potential Brexit.
“At the moment, we can say that the outcome of the EU referendum will have no general impact on the company’s business strategy.”
Mr Ginthum added: “Even after the UK has left the EU, BSH will successfully continue its operations there and pursue the goal of further consolidating its strong position in the market.
“However, we are observing the situation and preparing for any negative impact on consumers as best we can. Like everyone else, we must deal with the adversities and react accordingly.
“We have a clear commitment to the British market. The UK is important for BSH in Europe – we currently employ some 1,100 people there.”
At IFA 2019, BSH unveiled world-firsts in connected appliances, including a Siemens oven which has a door that can be opened by voice control, and a dynamic duo – the iQ800 washing machine and tumble dryer that can communicate with each other and share data thanks to intelligent sensor technology.
The dryer knows how much laundry has been washed and at which speed it was spun, so will choose the best drying program based on this information.
The company also launched Bosch built-in ovens with Artificial Intelligence and cooling products with integrated cameras.
A redesigned, more intuitive version of its Home Connect app was announced and BSH revealed its plans to move into the wider smart home market, including device compatibility with smart speakers.
Its connected home appliances can now be operated by a Fitbit smartwatch.
BSH’s Home Connect platform currently has more than 40 partners across Europe, including shopping brands, recipe providers and smart home services.