retra is the UK’s leading trade association for independent electrical retailers and servicing organisations.We also represent our member’s views and interests at a national level, maintaining dialogue with manufacturers, Government and other key organisations in supporting our member’s needs.
Formed in 1942, for the benefit of Independent Electrical Retailers, we represent more than 1,100 members, operating from over 1,600 outlets in the UK today. Our members include domestic electrical retailers, service engineers, custom installers, computer stores and electronic music shops.We provide our members with a range of benefits, industry information and business advice.
Originally known as the Radio & Television Retailers Association(RTRA), the Retracame into being following the merger of The Register of Radio and Television Retailers Ltd,the Wireless Retailers Association, the National Association of Radio Retailers and the Music & Radio Distributors Association with an agreed goal to represent the interests of retailers.
These enthusiastic dealers formed to create the first RTRA Council under the Chairmanship of Mr J.H.S Smith, convinced that the agreement to have one national body would safeguard the future of radio retailers. Today Retra is still supported by a Council which continues to be made up of representatives of the Radio, Electrical and Television Retail industry.
Meet the Team
Chief Executive Officer
Howard joined retra in 2012 having spent over 30 years with major brands in the electronics industry.
Initially working as Development Director, he was made Deputy CEO in 2013 and took over as CEO in 2015.
Following the retirement of Bryan Lovewell. He is also CEO of retracare , the associations warranty business.
Deputy Chief Executive Officer
Matt Sheldrake was appointed Deputy Chief Executive Officer of Retra/Retracare on 1st June 2015.
Matt joined Retracare in April 2013 as Commercial Director
Matt previously spent 13 years in Banking Financial Services, holding various senior positions including Regional Director, Area Manager, Senior Bank Manager and qualified Financial Planning advisor.
Head of Services
Siobhan is a marketing and communications specialist and is responsible for the management of the services provided by retra and retracare.
Siobhan joined retra/retracare in June 2014.
Prior to working at retra, Siobhan gained marketing and industry experience whilst working for the NICEIC and the Electrical Safety Council.
Ian joined retra in 2005, having worked in retail finance for 25 years.
Ian in his capacity of Business Consultant, will be your first point of contact, and will liaise with retra Head Office on your behalf. Ian also provides in-store “Finance and Warranty” training sessions for members staff.
Mark joined retra in December 2011 following 20 years working in the building products industry.
Mark works as a Business Consultant and acts as a first point of contact for Members and liaison with Head Office. Mark also provides in-store “Finance and Warranty” training sessions for members staff.
Vision & Values
retra is the reliable and respected voice of electrical retailing. We enable our members to provide the best quality service to their customers by providing top rate industry services and representing our members’ interests.
To represent the interests of and provide a voice to independent electrical retailers.
- Professional Ethics
Graham ToddChairman Elect
David ParkinsonLarge Retailer/Multiple
Paul MeadSmall Retailer/single
Graham RussellSmart Home
Gallery of Presidents
2013 – 2014S. Barrett
2011 – 2012A. O’Gorman
1993J. Townhill / D.Williams
1987P.G Fletcher / G.D Fortune
1984 – 1985J.B Pattison
1956 – 1957F.C Woodward
Moments in Time
- Dec 31
We launched our new website
- 2017Dec 31
John Hutchinson was retra’s last President. Robert Hughes took over as the first Chairman.
- 2015Jan 01
Howard Saycell was appointed CEO and Matt Sheldrake Deputy CEO
- 2014Nov 23
Retracare officially launched – Replacing Retra Insurance Services Ltd
- 2013Nov 23
Retra Insurance Services Ltd relocated from Ferndown to Bedford
- 2008Jan 01
Bryan Lovewell appointed as retra Chief Executive
- 2006Jan 01
Mark Hayward appointed as retra Chief Executive
- 1991Jan 01
Fred Round appointed as retra Chief Executive
- 1990Jan 02
Ian Andrews appointed as retra Chief Executive