No Time For Stock Shortages
2nd January 2008
Many independent electrical retailers were inconvenienced in the run-up to Christmas
by stock shortages, according to leading electrical retailers’ association
retra.
Flat panel TVs were one of the most difficult items to get hold of,
with some retailers only receiving a fraction of their orders after enduring
lengthy delays.
Syd Smith, from Aberystwyth, Wales, said: “We only received around
60 percent of our original order in time for Christmas. This was really
disappointing and a missed opportunity for manufacturers.
“We also had to loan out a lot of TVs and stands, which are being
replaced this month. These are difficulties that no retailer should have
to face.”
Warren Butler, from Hawarden, Flintshire, added: “In the run-up
to Christmas we experienced a shortage of Hitachi, Panasonic, Toshiba
and Sharp televisions.
“Many independents are not in a position to place the large forward
orders that manufacturers would like. All manufacturers need to understand
this and explore other ways to accommodate the independent channel.
“The simple fact is that we would love to sell their products,
but if they’re not available, we have to promote what is in stock.
So it’s in the manufacturers’ best interests to find a solution.”
retra is calling on all manufacturers to act now to help prevent future
problems.
Bryan Lovewell, Chief Executive for retra said: “The three months
between October and January account for around 40 percent of retra members’ annual
sales. So it’s imperative that the stock is there for them to sell.
“For many years, independent retailers have put up with stock
shortages. It’s about time that manufacturers reviewed their supply
chain processes to ensure independents do not miss out again at this
crucial time of year.”
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