Consumers Prefer Independent Electrical Retailers

Independent electrical retailers were placed fourth in the survey of 77 UK retailers, who were judged on convenience, customer service, experience, pricing and product.

Many consumers said they were impressed by independents’ ‘excellent knowledge of products and good customer service.’

The only electrical retailer ranked higher in the survey than independents was John Lewis, who achieved second place.

Which? magazine concludes that the results show consumers are prepared to pay extra for quality service and an enjoyable shopping experience.

The findings have been warmly welcomed by leading electrical retailers’ association, retra.

Bryan Lovewell, Chief Executive for retra, said: “We are delighted with the findings of the Which? magazine survey.

“It shows what independent electrical retailers have known for years - that expertise and a commitment to good customer service are key to building lasting relationships with consumers.

“We urge the industry to take note of these results and seek to engage with the UK’s independent channel at every opportunity. With their support, independents can only improve on these achievements, which will be for the benefit of all concerned.”

Further down the table, Argos ranked 33rd, with Tesco and ASDA close behind in 37th and 38th place. Comet, Currys, PC World and Currys.digital fared badly, with rankings of 66, 70, 72 and 74 respectively.

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