Agreement reached for independents to stock freesat

freesat launches today (Tuesday 6 May) and will be available to all UK independents from next month, subject to signing a service level agreement.

freesat’s original plan had been to involve the independent sector after the initial six-month launch phase, and only then if they were members of euronics.

The new agreement has been warmly welcomed by retra who worked closely with freesat to secure an earlier date for independent retailers.

Bryan Lovewell, Chief Executive for retra, said: “Needless to say we are delighted that this agreement has been reached.

“With 2008 predicted to be a challenging year, new products such as freesat can only help independent retailers increase footfall and profits.

“I am particularly pleased that independents will be able to sell freesat ahead of the Beijing Olympic Games, which take place in August.”

freesat currently offers a basic SD and HD box, with a HD DTR available from July. Panasonic will also launch a freesat HD iDTV next month.

Independent retailers can order freesat through Alltrade BDC, Double D, Euronics and Eurosat.

Looking ahead, Bryan added: “What freesat must do now is work to ensure independent retailers have access to timely information and support in order to effectively sell the service.”

For more information visit www.freesat.co.uk

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