Discounts

Where a discount or price reduction is offered, the retailer will ensure that it is clearly identified and easily verified by the consumer. Imprecise comparisons with claims of "worth", "value" and "price elsewhere" are not to be used.

The retailer shall at no time attempt to confuse or mislead the consumer or falsely describe any of the goods offered for sale.

Distance selling operations must inform consumers of how long any discounts or price reductions remain valid.