Introduction, aims & objectives

With retailing becoming a leisure pursuit for many people, it is essential that consumers are treated in a courteous, friendly and professional manner at all times.

retra has always required a high standard of commercial, technical and ethical competence from members in their dealings with consumers.  Only with these qualities can members provide consumers with a high quality service that is the hall mark of the independents’ good retailing.

The purpose of this Code is to set out the principles that members of the Radio, Electrical and Television Retailers' Association (retra) shall adopt to achieve that end.

The code also applies to retailers using Distance Selling techniques, (Via Internet, telephone, Fax, catalogue) or any other form of non-face to face sale.

The Code does not detract or attempt to detract from the legal rights of consumers.

If a consumer has a problem they should, in the first instance attempt to negotiate a solution with the retailer, it is the retailer who is responsible for the sale contract.

If a fair and equitable solution cannot be arrived at then consumers can write to retra to help resolve the problem.