Back in December 2012, we announced that Bryan Lovewell would be retiring after 7 years as CEO of
retra. Since then we have been recruiting for a replacement and following a rigorous recruitment
process, we can announce that a new CEO has been appointment.
Howard Saycell, Deputy CEO of retra, has been appointed as the new CEO of retra & retracare and
will officially take over the helm from Bryan on 1st June 2015.
Howard comes to the role with over 30 years Industry experience and knowledge and will be a
significant asset to retra in the years to come. He has worked within retra for 3 years and in this
time, he has managed the legal helpline as well as playing an active role in the management of many
of retra’s events and activities.
Prior to joining retra in 2012, Howard had gained an impressive 28 years worth of experience
working for Sony. Since 2006, Howard has also been involved with TRIC (Television and Radio
Industries Club) and remains an active committee member.
Howard’s wealth of Industry experience will be of great value to retra and we look forward to
exciting times ahead.
With Howard’s promotion, this has left the role of Deputy CEO vacant and we are pleased to reveal
that this is a double announcement. Matt Sheldrake, General Manager of retracare has been
promoted to Deputy CEO of retra and retracare.
Matt’s name may be relatively new within the Industry however his achievements speak for
themselves. Matt joined retra in May 2013 and in a whirlwind 18 months has transformed the
warranty business, retracare. Matt has been instrumental in the launch of the new retracare
warranty scheme as well as various other initiatives including securing new business opportunities
and partnership ventures. Matt’s proactive attitude and vision for the future will provide much
needed forward thinking for retra in this new digital era and tough industry environment.
For further retra news or for information on how to become a retra member, please see our