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We're proud to empower people and businesses.

Since 1942, we’ve been the voice for retailers and service providers in the consumer electronics industry. Our history has shaped who we are. Read about Retra.

Independent Electrical Retailers and Service Agents across the UK trust Retra to help drive their businesses forward and support professional development in the electrical retail and services industry. Read our testimonials.

We don’t sit back. We know the challenges you face and how they change. This is why we review our membership benefits regularly to help you stay current, allowing you to focus on what you do best: run your business. See full list of Retra member benefits.

Latest News

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Stoves turns up the heat with new induction campaign

Appliance brand Stoves has kickstarted an induction awareness campaign.

Added: 2024-04-11 Read More

Bira welcomes new law for assaults on shop workers

Bira (The British Independent Retailers Association) has welcomed the Government’s decision to make assaulting a shop worker a separate criminal offence in England and Wales.

Added: 2024-04-11 Read More

Retra becomes part of Bira – the British Independent Retailers Association

Retra has become part of Bira (the British Independent Retailers Association).

Added: 2024-04-02 Read More

Stay up to date with Alert Magazine for the latest news across the industry.

Free and exclusive to Retra Members!

Read Alert
Spring 2024

Spring 2024
issue out now!

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The best benefits in the business:
We have you covered.

Bira Legal

Bira Legal, in partnership with WorkNest, provides you with advice and support at no extra cost.

Global Payments

Global Payments and Bira deliver innovative payment processing solutions and preferential terms, specifically designed for Bira members.

Funding Circle

Bira and Funding Circle give members preferential access to quick and simple short-term lending.

Essential Documents

Ready-made documents for a range of business needs, from risk assessment templates to employment contracts and much more.

Training & Development

Sign up to our award-winning e-learning platform, free to Retra members, and take steps to ensure that your sales team is fully skilled and compliant.

Gallagher Electracare

Gallagher Electracare is a tailored business insurance policy designed to meet the specific needs of electrical retailers. It includes liability insurance and bespoke risk management services with the aim to provide all-round cover.

Upcoming Industry Events

Sat Apr 13

Hong Kong Electronics Fair

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Sun Apr 21

CIH / Euronics Showcase

View Event